Have you ever deleted an app or left a website because you were frustrated by how to use it? Have you ever found yourself glued to TikTok or the Asos website even though you promised yourself you would spend less time and money there? Why does this happen? Why does one app or website get on our nerves, while another we can’t live without?
It all comes down to UX and the team that manages user experience.
UX is an abbreviation for “User Experience,” which means “the experience of a user.” The term refers to all the factors that influence how users perceive and interact with digital products, such as apps, websites, and software.
UI is the actual implementation of the buttons and clicks that technically lead us through the user journey.
So what does this important field include?
UXUI includes two main areas:
- User interface design (UI): This area focuses on creating a user interface that is pleasant, aesthetic, and easy to understand. The user interface includes all the visual and textual elements that users see and interact with, such as icons, text, buttons, and more.
- User experience design (UX): This area focuses on understanding the needs and wants of users, and adapting the product to meet those needs. UX design includes user research, data analysis, and experimentation.
Why do apps need UXUI?
Apps are digital products that are designed for everyday use. Therefore, it is important to ensure that the user interface is easy to use and navigate. A good user interface will help users understand what they need to do to achieve their goals, and make using the app a more enjoyable and efficient experience.
For example, a navigation app should be easy to use so that users can find their way around easily. A customer service app should be clear and easy to understand so that users can get the help they need.
Here are some specific examples of how good user experience in apps can make them more efficient:
- Using clear and familiar symbols: Visual symbols can help users quickly understand what each button does. For example, a map icon could indicate a button that allows users to see their location.
- Using clear instructions: Clear instructions can help users understand what they need to do to achieve their goals. For example, if a user wants to set a reminder in a calendar app, they need to know where to tap to get started.
- Using natural flow: Natural flow is when the product’s interface helps users transition between different actions seamlessly and efficiently. For example, if a user wants to take a picture in a camera app, they should be able to do so in a few simple steps.
Why can e-commerce sites benefit from UXUI services?
E-commerce sites are an important tool for sales and marketing. Therefore, it is important to ensure that the user interface is easy to use and effective. A good user interface will help users find the products they are looking for quickly, make purchases easily and quickly, and enjoy a pleasant shopping experience.
For example, an e-commerce site should be easy to navigate so that users can find the products they are looking for quickly. The site should also be secure so that users feel comfortable making purchases.
UXUI is an important factor in the success of any digital product. By focusing on the user experience, businesses can create products that are more enjoyable and efficient to use, which can lead to increased sales and customer satisfaction.
UXUI: It’s not just about making things look good. It’s about making things work well.
